Coach

Who: Supported the social media team from January - March 2019 by writing all Instagram captions for brand campaigns, womenswear and accessories.

What: Sample copy from social campaign activation ‘Words Matter’, centered around a feature film from Spike Lee, starring Michael B Jordan.

For the next few days, we continue to explore why #WordsMatter with some of our inspiring Coach fam. Driven by 𝙬𝙤𝙧𝙙𝙨 such as dream, truth, hope, courage and faith, actor and producer @michaelbjordan believes that no-one can use your voice the way you do. What 𝙬𝙤𝙧𝙙𝙨 𝙢𝙖𝙩𝙩𝙚𝙧 to you? Join the conversation.

The power of 𝙬𝙤𝙧𝙙𝙨 with Satchel Lee. Director @satchellee explains the magical sentiment behind the 𝙬𝙤𝙧𝙙𝙨 that we use: “Magic is about knowing what you want and then letting yourself have it.” Get involved, tell us why your #WordsMatter.

𝙒𝙤𝙧𝙙𝙨 have the power to change your perspective. Inspired by his travels around the world, director @sirjacksonlewislee believes that nothing is more powerful than truth. What words have shaped you? #WordsMatter

#WordsMatter to entrepreneur @Babba.C who believes that what we say is an extension of who we are. We'd love to hear your thoughts about the 𝙬𝙤𝙧𝙙𝙨 that matter to you most.