COPYWRITING, EDITORIAL STRATEGY

I joined the Global Content Development team at Meta late 2020. My day to day reinforced what I care about the most: helping to create spaces where people can be seen, heard and valued by finding ways to tell their stories.

Nestling into a hybrid writer-strategist-editor role, I concepted, wrote, and created content for the b2b global audiences across Instagram for Business, Meta for Business and Meta Curated (RIP).

During my time there, I was lucky enough to work alongside incredible strategists and designers to build innovative and educational, best-in-class, social-first content for small businesses looking to THRIVE! From writing social captions, to newsletters and ideating campaigns for key cultural moments and company-wide initiatives such as Holi, Asian Pacific American Heritage Month and #BuyBlack Friday—to name a few—this role and team really helped me step into my own.