Who

Percent Gray is a newly launched agency that helps to facilitate streamlined workflows and workforces for businesses of any size. I was brought on pre-launch to help work on:

• Internal brand book + mission

• External web copy

• 6-part welcome email series

• Blog content

• Video script for site content

What

Mission statement:

We believe that creativity deserves 100%.

Our mission is to help you connect the dots between you and your goals, by creating a workflow that gives you the time and space to create freely. Welcome to a new way of working.

Site copy

Example homepage copy:

The way we work today is constantly changing. In order to adapt, it’s up to us to adopt a mindset that embraces solving problems and opts for teaching people how to navigate situations, leading to the creation of a new artfully constructed reality.

Running the day-to-day operations of a business can be consuming, often taking you away from having the time to think, ideate, and be creative. While we appreciate this new age of automation with its purpose of simplifying our lives, we shouldn’t forget that the most important part of the creative process is still the human brain.

We're here to help our member community connect the dots and align, in order to drive new innovations by using the tools we know work best.