Who
A brief stint in early 2019 with Bali-based artisanal jewelry brand, John Hardy, providing digital copy support.
What
Email sample copy:
[Subject Line]
Behind the Scenes: Penélope Cruz
[Body]
An icon in her own right, Penélope Cruz gracefully captures the essence of our Made for Legends campaign. Using her power and strength to drive change, the award-winning actress has had a successful career anchored by her humanitarian efforts.
Bringing bold drama in the form of beauty to everything she does, Penélope is dedicated to helping reduce poverty and disease-stricken communities, as the inspired leader of her foundation for India's homeless youth.
[Secondary Body Copy]
Mirroring the strength and creativity found at John Hardy, Penélope is a reminder that all legends embrace their origins while celebrating the evolution of the journey ahead.
[Pull quote]
“It feels very natural to work with a brand like John Hardy that is so thoughtful about how they show up in the world and contribute to a sustainable future.”—Penélope Cruz as told to Harper’s Bazaar (2019)
PDP copy:
Hand-woven in Sterling Silver, this Classic Chain bracelet is uplifted with modern appeal courtesy of pavé diamonds that punctuate it with elegance. The pull-through design allows it to wrap your wrist cozily, making for the perfect solo statement or nestled in a stack.
Crafted with an eye-catching pavé diamond arch, this Classic Chain necklace in Sterling Silver epitomizes statement style for everyday. Hand-woven by our Balinese artisans, this minimal design captures the expression of living beautifully.
Regality in its finest form. This Classic Chain Sautoir necklace crafted in 18k gold is a powerful statement reminiscent of the beauty surrounding Bali’s history. Subtle pavé diamonds are juxtaposed against baroque Pearls that trace the hand-woven chain detail of this stunning design that awaits a truly special occasion.
Elevate everyday dressing with our Classic Chain ring in Sterling Silver. Traced delicately with pavé diamonds, this ring is imbued with a textural chain motif, evoking an invigorating energy.