Who

Blue Box, New York, Audrey Hepburn… need I say more? You get the gist. During my time at Tiffany, I wrote the copy for all of Tiffany’s global social media channels: Instagram, Twitter, Facebook, Google+, Snapchat and Instagram Stories. As part of a larger digital team, I contributed to creating content strategy to integrate brand campaigns into the monthly social calendar, as well as live coverage of notable events.

Accolades

Examples of social captions:

IG: She finds inspiration wherever she goes, and her bold, creative spirit draws people into her world. You'll catch her on the weekend pouring over glossy fashion magazines in a West Village coffee shop before she hits the boutiques. Our Modernist gift guide is full of sleek, stylish designs that will make her holiday shine. It's time to shop.

IG: He really can be the pilot of his own travels. These sterling silver cuff links were made to complement his tailored looks whether he is travelling for work or joining you for a holiday party.

IG: For those who prefer to put their unique stamp on things: this 18k gold money clip was inspired by a design originally presented to composer Meredith Wilson in 1957. The Out of Retirement™ collection is now available at @doverstreetmarketlondon.

TW: Marry someone who gives you the same feeling you get when it’s Friday.

TW: The only thing blue about Monday should be a Tiffany box.

TW: Friday feels like receiving a Tiffany Blue Box.

Long-form writing for This is Tiffany in-house magazine:

ABOVE ALL ELSE, DIAMONDS

When it comes to diamonds, one is enough—said no one ever. And when it comes to earrings, the idea is to be noticed. Being worn near the face, and illuminating it perfectly, is the role that Tiffany diamond solitaire earrings have been playing since they came into existence. You can thank Tiffany & Co. for bringing diamonds to America in 1848. And ever since their first sale on June 15, 1853, Tiffany’s solitaire diamond studs have received accolades for one very important thing: their pure and simple beauty. Held proudly by four platinum prongs, these are not just any ordinary adornment. They are an alluring beacon of strength and refinement. There is a certain genius to the extraordinary workmanship that goes into crafting Tiffany diamonds, and even more so when it comes to translating that beauty into an everyday staple. Donned by polished college girls of the 1950s —adding a touch of sparkle to cashmere sweater sets and pleated skirts—diamond stud earrings became the ultimate jewelry box must-have. This wave boomed in the ’90s alongside the rise of the independent, power-suited working woman who decided that she no longer needed to wait for a diamond to meet her left hand if she wanted a little sparkle in her life. Instead, she could pat herself on the back and put on her Tiffany solitaire diamond earrings, which discreetly telegraphed luxury and served as a daily “well done to me” reminder. Today, they are simply iconic, beautiful for every woman and every day. There is something remarkable about honing your style down to one—or, in this case, two—exceptionally well-chosen items. It speaks volumes about confidence, power and a unique ability to recognize something eternally chic. After all, everyone deserves a little perfection in their lives.